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72° Xiangyu the Conqueror Liquor

分类

饮料包装
年份

2025
奖项

铜奖
设计公司

HUBEI SHIHUA LIQUOR CO.,LTD
制造商

HUBEI SHIHUA LIQUOR CO.,LTD
设计师

Cao Lubo / Hu Xiaoqiang / Dai Pengfei
描述

The 72° Xiangyu the Conqueror Liquor draws inspiration from traditional Chinese culture. The bottle takes cues from the image of Xiang Yu, the Overlord of Western Chu, lifting a Ding (a ritual bronze tripod cauldron). Its contour lines are clean and smooth, embodying the solemnity of traditional sculpture and the simplicity of modern design. The cap is modeled after the ox head of Emperor Yan (Shennong), a symbol of nobility and power in Chinese culture. Through simplification and abstraction of these elements, the overall appearance blends classical and modern elements seamlessly.