Visual Identity Upgrade of JPG
分类
品牌设计
年份
2025
奖项
银奖
设计公司
CONSPROS
制造商
CONSPROS
设计师
Art Director: Pine / Designer: Nap, Pom, Somei
描述
The visual identity upgrade of JPG centers on the evolution from niche to mass appeal, addressing the identity and operational challenges faced by emerging brands during expansion. Guided by a balanced approach that aligns strategy with visual expression, the new system simplifies the brand name, rebuilds logo architecture, and strengthens mnemonic elements to enhance clarity in brand communication and identification. Beyond visual renewal, the project marks a strategic shift in brand development, offering an inspiring model for the visual evolution of China’s new-generation consumer brands.
联系方式
邮箱: service@shopdesignawards.com 地址: 香港新界荃湾白田壩街5-21号高科技工业中心A座12楼3-4室MEDIA
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