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For Winning Tomatoes, It Has To Be HEINZ.

分类

广告平面设计
年份

2025
奖项

金奖
设计公司

Heaven&Hell
制造商

Heaven&Hell/Heinz/Illusion CGI STU
设计师

Danny Li / Sihan Jin / Xinyi Wu / Weiyi Li / Sanako Zhang / Illusion CGI STU
描述

On November 9, 2025, when the 15th National Games kicked off in Guangzhou, Heinz launched 34 "athletic tomatoes" across outdoor media platforms including the Guangzhou Metro and Shenzhen high-speed rail stations. As a non-sponsor, this campaign paid tribute to every athlete striving for victory across the 34 sports of the Games, while powerfully reinforcing the brand's core product message: each tomato in Heinz ketchup is rigorously selected for its excellence. The tagline — "FOR WINNING TOMATOES, IT HAS TO BE HEINZ." — perfectly encapsulated this connection.