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Soothing and anti stripping shampoo

分类

日用品包装
年份

2025
奖项

优胜奖
设计公司

Beijing Jingdong Century Trading Co., Ltd
制造商

Beijing Jingdong Century Trading Co., Ltd
设计师

ZHE PAN / MENGGE ZHANG / Julia Zhao / MUMU / ZIHENG CHENG
描述

This shampoo packaging design addresses two major challenges: information clutter and homogenized cultural expression. By establishing a minimalist information hierarchy, it enables users to quickly identify core ingredients. It also innovatively incorporates Song Dynasty aesthetics, offering a contemporary interpretation of traditional culture and reshaping the emotional connection and interactive experience between the user and the product.