On November 29th, the award ceremony of 2023 Shop! International Retail Marketing Advertising Awards (hereinafter referred to as the “Shop! Awards”), which is known as the “Oscars of the retail industry”, was grandly held in Shanghai. A total of 73 awards were given out, including 1 Annual Award, 1 Outstanding Achievement in Digital Marketing Award, 19 Gold Awards, 22 Silver Awards and 30 Bronze Awards. The project “2023 P&G Beauty and Hair Long Tou Marketing Campaign” nominated by ARC@Publicis Groupe won the “Grand Prize of the Year” of this year's Grand Prix.
It is worth noting that the Gold Award winners of the Shop! Awards will have the opportunity to be nominated to the global competition to compete with the elite companies in the global retail industry.
Since its launch in June, the 2023 Shop! Awards has attracted strong participation from retail brands, end-users, product and service providers, and many other different segments of the retail industry. In addition to P&G China, ARC@Publicis Groupe, Yili Group, Universal Display and other well-known domestic and international companies that continue to actively participate in the competition, this year there are also companies such as Shanghai Zhitao, Chee Sheng Technology, One Harmony Technology, Oooh Concept Digital, and the Three Stooges Media Group, with excellent cases completed by their clients, such as Gossier Cosmetics, Armani Cosmetics, Mars Wrigley, CR Vanguard, and the People's Insurance Company of China, etc. Shop! The industry influence of the Grand Prix is gradually being widely recognized by the market and the industry.
This year's Shop!Grand Prix, in conjunction with China Advertising Network, has added 14 new awards in the digital marketing category, further expanding the dialogue and communication channels between the retail industry and more companies, brands and agencies. P&G China, Yili, Italian creative design agency Norcaro, Xinxin and Kadesh have won the awards in the digital marketing category of the 2023 Shop!Grand Prix, thanks to their leading exploration and practice in the field of digital marketing. This year, the “Outstanding Achievement in Digital Marketing Award” was set up to recognize outstanding works in the field of digital marketing, and the winning case is “Westside Boys' Global Live Online Concert in Video”, nominated by Beijing Weimeng Media Company Limited, with Tencent as the client company.
As an international marketing event, Shop! Grand Prix is committed to helping domestic enterprises to go out and actively inviting foreign industry experts to come in. Mr. Teo Rojas, who has been deeply engaged in the marketing industry for 18 years, brought the keynote speech of “EXPERIENTIAL RETAIL EXPERIENCE RETAIL” to the event. In addition, Mr. Chen Zhiqian from Pengpei Creative brought the keynote speech of “Design's Journey Back to the Nest” from the perspective of creativity and design.
Currently, sustainable development has become the main theme of global development, and many outstanding enterprises and brands are constantly innovating and exploring new paths of green development. In order to encourage domestic and international retail elite enterprises to devote themselves to sustainable development and enhance their sense of public welfare and social responsibility, this year's Grand Prix continues to open up the category of “Green Project”. Projects such as “China Resources Vanguard Sustainable VI Logo Manual Project”, “Golden Dawn x Hungry's Green Asian Games Marketing” and “Biron New Triple Chambers Gel Packaging Comprehensively Upgraded: Eco-Friendly Can Be Beautiful” stood out from the competition. The projects stood out in the fierce competition and won the “Green Project” award in this year's Shop!
The person in charge of the Shop said that the Shop! Grand Prix entries covered both domestic and international markets, and among the entries, traditional and emerging brands were leading the way in exploring and innovating new marketing in terms of product positioning, channel layout, digital marketing, and green development, which once again fully demonstrated the strength of the Retail Oscars, and injected vitality into the sustainable and high-quality development of the retail marketing industry. It has once again fully demonstrated the strength of the “Retail Oscars” and injected strong vitality into the sustained and high-quality development of the retail marketing industry.
According to public information, the Shop! International Retail Marketing Advertising & Display Grand Prix began in 1958, and now has a history of more than 60 years, with 25 branches and 45 countries and regions around the world, and has developed into an annual event. The Shop! Grand Prix is a judging competition for retail brick-and-mortar stores, retail display props, and marketing projects, which gives world-class recognition to outstanding entries and elite companies, and is the highest honor in the retail marketing The Shop! Awards is the highest honor in retail marketing, in-store advertising and display. More than 100,000 products and projects from all over the world have participated in the competition, which is a testament to the growth and development of countless enterprise teams, and enhances the corporate image and social credibility of the global retail industry upstream and downstream enterprises.
The awards ceremony was held during the Shanghai International Shop Design & Solutions Exhibition, where visitors and exhibitors were admitted free of charge.
