BASES 2024

United States

Shop!  Awards, also known as POPAI Awards, were born in the USA in 1959, with the purpose of rewarding and recognizing annually the excellence of POP material and its best implementation.


The evolution of Retail, Marketing and the emergence of Trade Marketing,Shopper Marketing and all the variants of activation and execution in the physical and digital world has been accompanied and nurturedby Shop!  Association, our global parent company.


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