BASES 2024

United States

Shop!  Awards, also known as POPAI Awards, were born in the USA in 1959, with the purpose of rewarding and recognizing annually the excellence of POP material and its best implementation.


The evolution of Retail, Marketing and the emergence of Trade Marketing,Shopper Marketing and all the variants of activation and execution in the physical and digital world has been accompanied and nurturedby Shop!  Association, our global parent company.


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  • China / 08th, April, 2026

    2025 Shop! Design Awards Ceremony Concludes Successfully

    On March 26, 2026, the 2025 Shop! Design Awards Ceremony, hosted by SHOP! International Retail Association, was grandly held in Shenzhen, China.

  • China / 26th, March, 2026

    Shop! Design Awards Ceremony Short Video

    The 2025 Shop! Design Awards Ceremony was held in Shenzhen, China.

  • China / 16th, September, 2025

    The Highest Honor in Consumer Goods Design: What Exactly Is the SHOP! Design Awards All About?

    The Shop! Design Awards, known as the "Oscars of Retail Design," represent the highest honor in the global consumer goods design field. Why does it enjoy such a prestigious reputation? Let’s explore this international award focused on innovation in consumer goods design!