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In the global consumer goods design field, one award is known as the "Oscars of Retail Design"—the Shop! Design Awards. It is the only international award dedicated to innovation in consumer goods design. Whether you are a brand, a design agency, or an independent designer, this international platform offers an opportunity to showcase your talent.
What Are the SHOP! Design Awards?
The Shop! Design Awards are guided by the SHOP! International Retail Association and organized by SHOP!eaco. The awards originated from the SHOP! Awards competition in 1958. They focus on innovation in end-consumer products, aiming to recognize, encourage, and share exceptional design worldwide, thereby promoting innovation and development in consumer goods design.
The SHOP! International Retail Association was established in 1936, with a history of nearly 90 years. The SHOP! Awards competition began in 1958 and, after over 60 years of development, has become an annual event in 25 countries and regions worldwide, with over 100,000 entries submitted globally. Its authority and influence are widely recognized around the world.
Which Country Organizes It? How Prestigious Is It?
The Shop! Design Awards are positioned as an international award, not affiliated with any single country. They are organized by SHOP!eaco, a non-profit international organization with a long history and high authority. Due to its extensive history, global participation, and high judging standards, the Shop! Design Awards are highly prestigious and are known as the "Oscars of Retail Design."
Winners receive SHOP!-certified trophies and certificates, representing international authoritative recognition and endorsement. The judging panel consists of global industry experts, top designers, and scholars, ensuring fairness and professionalism in the selection process.
Winning signifies that your company or design has entered the ranks of international excellence, proving its ability to compete alongside global Fortune 500 companies.
Award-Winning Brands
Over the years, the Shop! Awards have featured many outstanding winning works from renowned companies such as Huawei, Geely Auto, Dongfeng Nissan, Chery Auto, Ford, Canon, Bosideng, Puma, L'Oréal, Meituan, Alipay, JD Electronics, Robam, Chow Tai Seng, Lao Feng Xiang, Moutai, Feihe, Nestlé, Yili, C'estbon, Coca-Cola, Pepsi, Procter & Gamble, Walmart, Mars, and China Resources.
It is believed that the Shop! Design Awards will continue to attract active participation from global brands, competing in this international design event.
Submission Period and Fees
Submission periods for the 2025 SHOP! Design Awards:
Early Bird: Deadline August 31, 2025
Regular: Deadline October 31, 2025
Late Submission: Deadline November 30, 2025
Submission fees:
Early Bird: $200 per entry
Regular: $220 per entry
Late Submission: $240 per entry
(Members of the SHOP! Association enjoy a 20% discount.)
How to Apply
The Shop! Design Awards accept online submissions. Companies, design agencies, teams, and designers from around the world can register and submit entries via the official website: shop design awards.
The submission process generally includes:
Registering an account on the SHOP! Design Awards official website.
Submitting project information and relevant materials.
Completing payment to finalize the submission.
Entries must be products already on the market or projects that can be mass-produced within the next three years. There are 28 categories in product design and communication design (e.g., 3C electronics, kitchen and bathroom appliances, vehicles, fashion and leisure products, daily chemicals and food, etc.). Participants must prepare relevant text and digital materials (e.g., design descriptions, images, videos, PDF files, etc.) as required.
The Shop! Design Awards are not only a symbol of honor but also an international certification of a company’s innovative capabilities. They provide a top-tier platform for showcasing talent, exchanging ideas, and collaborating, allowing outstanding designs to gain global exposure.
The 2025 Shop! Design Awards are now open for submissions. Whether you are an established design agency, an emerging designer, a brand, or a company, this is the ultimate stage to showcase your creativity and realize your dreams. Prepare your work and embrace this international challenge!
