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Dongfeng Auto Vehicle Lineup
Dongfeng Auto secured two gold, one silver, one bronze and one merit award with five models at the 2025 Shop! Design Awards, claiming multiple honors in the transportation category. Hosted by SHOP! International Retail Association, this globally prestigious consumer product design competition adopts stringent evaluation criteria focusing on design innovation and practical value.
Design & Functional Features of Each Model
Gold Award: M‑HUNTERA high-end new energy off-road vehicle that integrates outstanding off-road performance and new energy technologies. Equipped with a carbon fiber body, professional shock absorbers and a military-grade tire inflation and deflation system, it delivers reliable performance on extreme terrains and serves as an all-terrain mobility solution.
Gold Award: E‑TRUCKA crossover off-road pickup built on Dongfeng’s skateboard chassis. It combines the strengths of pickups and SUVs and supports one-touch mode switching. Its flexible cabin and modular interior adapt to freight transport, off-roading, outdoor recreation and other diverse scenarios.
Silver Award: eπ007An intelligent new energy coupe featuring oriental aesthetics and sleek body lines. Fitted with customized audio and an immersive smart cockpit, it prioritizes a comfortable riding experience and targets young consumers.
Bronze Award: eπ008A spacious intelligent family SUV that blends traditional culture with modern design. It boasts an excellent drag coefficient (Cd 0.27). Equipped with zero-gravity seats, an on-board refrigerator and an intelligent interactive system, it fully meets the demands of family travel.
Merit Award: nammi 01A mainstream all-electric vehicle developed based on Dongfeng Quantum Architecture 3.0. It features class-leading space, long driving range and a vibrant exterior. Its interactive design adds fun to daily commuting.
Exploration of Design Value
The award-winning products cover off-road vehicles, pickups, coupes, family SUVs and electric cars, fully demonstrating Dongfeng Auto’s robust design and R&D capabilities in new energy and intelligent mobility. With profound technological accumulation, Dongfeng keeps advancing diversified automotive design. In the future, the brand will continue to invest in technological research and design innovation, launching more vehicles that excel in aesthetics, performance and environmental friendliness.
Compete for the "Design Oscar"of Consumer Goods
The Shop! Product Design Awards are open to brand owners, agencies, designers, and teams from around the world, covering a wide range of categories including home appliances, consumer electronics, fashion lifestyle, baby products, beauty and personal care, food and beverage packaging, and communication design. The new season is now open for entries, with the submission deadline on November 30. We look forward to your participation in defining the global trendsetter for consumer goods design.
