CN
Semir BreezCycle Multi-functional Jacket
This children's jacket from Semir claimed the gold award in the Mother & Baby Products category at Shop! Design Awards. Hosted by the nearly 90-year-old SHOP! International Retail Association, the competition evaluates entries based on innovation, practicality, user experience and market value. Its gold award stands for the highest standard of global consumer product design.
Design & Structural Features
Designed for children aged 7 to 12, it features a detachable structure that switches between a jacket and a vest to suit daily and outdoor scenarios. Equipped with the SwiftVent™ ventilation system and Merino wool fabric, it delivers effective sweat dissipation and constant warmth. The lightweight and loose cut allows free movement and all-day comfort.
Exploration of Design Value
Targeting temperature changes during children's outdoor activities, the jacket adopts user-friendly structure and functional materials. The award recognizes Semir's strong R&D and design capabilities in children's apparel, setting a benchmark for practical design in the mother and baby industry. Going forward, Semir will continue to focus on children's wearing needs and develop more comfortable and practical clothing.
Compete for the "Design Oscar"of Consumer Goods
The Shop! Product Design Awards are open to brand owners, agencies, designers, and teams from around the world, covering a wide range of categories including home appliances, consumer electronics, fashion lifestyle, baby products, beauty and personal care, food and beverage packaging, and communication design. The new season is now open for entries, with the submission deadline on November 30. We look forward to your participation in defining the global trendsetter for consumer goods design.
