Honor Global Alpha Flagship Center (Shenzhen Bay)

• Category

  Communication Design Other

• Year

  2025

• Award

  SILVER

• Design Company

  HONOR

• Designer

  Liu Bonan / Zhang Chen / Wang Xiaohong / Chen Rongfeng / Lin Xin

• Manufacturer

  HONOR

• Description

  Rooted in Honor Alpha's strategic vision, this visual design aims to create a global top-tier touchpoint—one that transcends conventional retail spaces and embodies future tech experiences. Thus, the visual draws inspiration from Honor's brand cornerstone—the "nature-urban" essence unique to Shenzhen, where the flagship center resides. The visual blends liquid metal with the romantic imagery of Shenzhen—a city of mountains and seas—to showcase the Alpha flagship's vision of taking root in Shenzhen and going global, embodying the harmonious coexistence of tech and humanity, future and nature.