Visual Identity Upgrade of JPG

• Category

  Communication Design Branding/Company

• Year

  2025

• Award

  SILVER

• Design Company

  CONSPROS

• Designer

  Art Director: Pine / Designer: Nap, Pom, Somei

• Manufacturer

  CONSPROS

• Description

  The visual identity upgrade of JPG centers on the evolution from niche to mass appeal, addressing the identity and operational challenges faced by emerging brands during expansion. Guided by a balanced approach that aligns strategy with visual expression, the new system simplifies the brand name, rebuilds logo architecture, and strengthens mnemonic elements to enhance clarity in brand communication and identification. Beyond visual renewal, the project marks a strategic shift in brand development, offering an inspiring model for the visual evolution of China’s new-generation consumer brands.