Soothing and anti stripping shampoo
Category
Daily Necessities Packaging
Year
2025
Award
WINNER
Design Company
Beijing Jingdong Century Trading Co., Ltd
Manufacturer
Beijing Jingdong Century Trading Co., Ltd
Designer
ZHE PAN / MENGGE ZHANG / Julia Zhao / MUMU / ZIHENG CHENG
Description
This shampoo packaging design addresses two major challenges: information clutter and homogenized cultural expression. By establishing a minimalist information hierarchy, it enables users to quickly identify core ingredients. It also innovatively incorporates Song Dynasty aesthetics, offering a contemporary interpretation of traditional culture and reshaping the emotional connection and interactive experience between the user and the product.
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