On January 8, the award ceremony of the 2024 SHOP! International Retail Marketing Advertising Showcase Grand Prix concluded successfully in Guangzhou. The event attracted the participation of more than 150 global outstanding advertising and marketing and retail industry enterprises from P&G (China), Mars, Nestle (China), Heinz, BY-HEALTH, CR, Jingdong, Yili, Publicis, Shengshi Great Wall, One Harmony, Triple Media, One80 Creative Group, Guangdong Province Guang Group, Micro Dream Media, Cape World Media, universal display, etc., to talk about the marketing, The new future of the retail field. After years of development, SHOP! Grand Prix has become an important platform for exploring the boundaries of new technologies and sharing cross-border innovative ideas in the marketing and retail industries.
SHOP! Grand Prix was born 66 years ago, in the world's 14 chapters covering 25 countries or regions, more than 100,000 marketing products and entries, is the witness of countless enterprise team growth and development. SHOP! Grand Prix is also known as the marketing, retail industry industry “Oscar” the highest honor. In 2024, SHOP! Awards was co-sponsored by Dongguan Wonderful Display Co., Ltd, Guangzhou Lixi Decoration & Design Co., Ltd, Chinese Culture Association, and Informa Events Asia Ltd, which provided strong support for the success of the awards ceremony.
Summarizing new achievements
During the meeting, the winners of the 2024 SHOP! Grand Prix were announced one by one. This year's SHOP! Grand Prix produced a total of 20 Gold, 19 Silver and 13 Bronze Awards as well as one Outstanding Achievement Award in Digital Marketing and one Annual Award in 16 regular entry categories, including Digital Marketing, Visual/Scenario Marketing, Store Decoration and Design, Display Cases and Shelves, Flash Stores, Shop-in-Shop and Specialty Counter, Category Management and Overseas Marketing. At the same time, the event also unveiled the 2024 SHOP! International Retail Marketing Advertisement Display Grand Prix, and the 2024 Jingdong Electric Red Pixel Series Theme Installation Design submitted by Jingdong Five Star Electrical Appliances Group Company Limited won the “Grand Prize of the Year”. The Industry Contribution Award was presented to Mr. Francisco De Jesus from the United States for his long-term contribution to SHOP!
Since its launch, this year's Grand Prix has received widespread attention and active participation from the industry. Participating companies cover a wide range of participation from traditional retail giants to emerging e-commerce brands, demonstrating the diversity and vitality of marketing and retail companies. All participants were self-nominated or nominated by industry insiders, and approved by the SHOP! Grand Prix organizing committee for eligibility and the final jury, based on their innovative performance and industry impact in the field of communication in the past year.
Reinventing New Ideas
It is worth mentioning that this year's entries emphasize more and more on the brand's value orientation and social contribution, and incorporate more messages of social responsibility awareness in their communication content to build a better social image.
In the process of digitization in the business sector, especially in the marketing and retail industry, with the growing global concern about climate change issues and the escalating consumer demand for green and sustainable consumption experiences, companies in the marketing and retail industry are faced with the dual task of enhancing communication effectiveness and meeting consumer expectations, while actively responding to energy conservation and emission reduction.
Mr. Wang Yu, Chief Strategy Officer of SHOP! International Retail Association, said in his keynote speech “Brand Marketing through ESG Content” that enterprises should integrate ESG concepts into the core of their branding strategy, and through transparent and responsible operation, not only win consumers' trust and loyalty, but also promote the industry to develop in the direction of being more sustainable and socially responsible, so as to realize both commercial value and social value. A win-win situation for both business value and social value.
A New Journey of “Breaking the Mold”
In 2024, the marketing and retail industry faces multiple challenges and opportunities. Especially in this fast-changing environment, the constant innovation of technology and the dynamic adjustment of consumer behavior pose brand new challenges to the industry. The global wave of digitization is driving the competition of marketing and retail companies from single products and services to a comprehensive transformation that integrates technology, data and content experience.
According to Dr. K.M. Yim, former Chairman of the Hong Kong Institute of Marketing and Certified Coach of the Design Thinking International Academy, user-centered design thinking is not only the key to innovative products and services, but also an important driving force in shaping the future of retail. Through a deeper understanding of consumer needs, retailers can continuously optimize the shopping experience and enhance customer satisfaction, thus standing out in the competitive market and leading the industry.
Ms. Chen Zhiyan, Overseas General Manager of Sibiman Technology Co., Ltd. said that successful globalization requires not only adapting to the local market demand, but also establishing a strong brand image and continuous product innovation ability on a global scale. Through cross-cultural communication and cooperation, hair care brands can spread the concept of health and beauty globally and bring more diversified choices to consumers.
Harriet Sheffer from the United Kingdom presented a forward-looking perspective on the Asia-Pacific retail landscape in 2025. She emphasized that innovative store design is one of the key factors in driving increased sales and customer traffic. By combining the latest technology and consumer behavior analysis, retailers can create more attractive and functional shopping environments that meet the increasingly diverse needs of consumers. At the same time, this also provides new ideas and directions for the sustainable development of the retail industry.
Over the past few years, AI has become an indispensable capability for retail enterprises, and intelligence has penetrated into the whole chain of the retail industry. Mr. Lawrence Cheng, Senior Creative Director of Publicis Groupe (Guangzhou), believes that the application of AI in the retail industry can not only optimize the allocation of resources in the retail industry, and comprehensively improve the product research and development, marketing, and optimization of organizational processes, but also upgrade the shopping experience in all aspects to meet the increasingly diversified and personalized needs of consumers through accurate marketing, intelligent recommendation, and efficient service.
SHOP Product Design Competition Officially Launched
With consumers' growing concern for environmental protection and sustainability, the marketing and retail industries need to constantly think about and explore the future of environmental and color aesthetics to enhance higher quality, healthy, comfortable and sustainable products and services for consumers with diverse and personalized needs.
At this year's SHOP! Grand Prix, Mr. Berman Law, Chairman of the SHOP! Association, announced the official launch of the 2025 SHOP Product Design Competition.
The organizer said that SHOP! Grand Prix always focuses on the development and change of the marketing and retail industry, empowers the industry's designer community, unearths design talent and discovers good design. At the same time very much looking forward to more designers to participate in the activities of the competition, become SHOP!
Since the opening of the registration channel in June 2024, after these 5 months, this competition has collected hundreds of excellent cases of various types, and after multiple rounds of preliminary and final judging, the final winners are listed below.
