The Highest Honor in Consumer Goods Design: What Exactly Is the SHOP! Design Awards All About?

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The Shop! Design Awards, known as the "Oscars of Retail Design," represent the highest honor in the global consumer goods design field. Why does it enjoy such a prestigious reputation? Let’s explore this international award focused on innovation in consumer goods design!

Certified by an Internationally Authoritative Organization

The Shop! Design Awards are organized by the SHOP! International Retail Association, founded in 1936—nearly 90 years ago. As a non-profit international retail organization, it holds significant authority and influence worldwide.

The Shop! Design Awards were fully upgraded in 2025. Their history dates back to the SHOP! Awards competition, which began in 1958. After over 60 years of development, the awards have become an annual event in 25 countries and regions worldwide, with over 100,000 entries submitted globally. This historical depth and global participation solidify its top-tier status in the industry.

A Global Competition Platform

The Shop! Design Awards are not a regional or national award but a truly international competition. SHOP! brings together designers, brands, and companies from around the world, including Fortune 500 companies such as Huawei, Geely, Dongfeng Nissan, Chery, Ford, Apple, Lenovo, Panasonic, Canon, Bosideng, Puma, L'Oréal, Walmart, Procter & Gamble, and Coca-Cola, all of which have participated in SHOP! competitions.

The judging panel consists of global industry experts, top designers, and scholars, ensuring fairness and professionalism in the selection process. Winners receive SHOP!-certified trophies and certificates, representing international authoritative recognition and endorsement.

Industry Influence and Recognition

Winning a Shop! Design Award signifies that your company or design has reached the pinnacle of international excellence. Past winning entries have not only demonstrated outstanding design innovation but have also achieved significant commercial success.

Additionally, winners gain access to global expansion resources, enabling them to participate in international industry exhibitions at lower costs and connect with procurement events worldwide, helping their products go global.

The 2025 Shop! Design Awards are now open for submissions. Whether you are an established design agency, an emerging designer, a brand, or a company, this is the ultimate stage to showcase your creativity and realize your dreams. Prepare your work and embrace this international challenge!


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  • China / 19th, June, 2025

    Grand Launch! SHOP! Design Awards Global Call for Entries Opens - Backed by International Authoritative Association with 89 Years of History.

    The SHOP! Design Awards, hosted by the globally authoritative association SHOP! Environments Association · Asia Cooperation Organization (SHOP!eaco), is now officially open for submissions worldwide. This prestigious international award, focusing on consumer product innovation and rooted in a top-tier global retail organization with almost 90 years of history, aims to discover and honor exceptional designs that redefine consumer experiences, providing a world-class stage for brands, designers, and teams to shine.

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    SHOP! Design Awards 2025: Join Us to Set a New Benchmark for International Awards!

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    Consumer product innovation-oriented, the SHOP! Design Awards is about to open the Global Call for Entries!

    The SHOP! Design Awards, a global competition celebrating creativity and consumer product innovation, is about to launch its global call for entries. Organized by the SHOP! Environments Association · Asia Cooperation Organization (SHOP!eaco), this prestigious award is one of the renowned SHOP! Awards program, widely hailed as the "Oscars of Retail" for its pivotal role in retail design.