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Recently, Mr. Berman Law from the SHOP! China Association was invited to attend the SHOP! Russia Summit, organized by POPAI Russia (the SHOP! Russian branch). The event aimed to build a communication platform for Chinese enterprises looking to expand into the Russian market.
Currently, Chinese brands are primarily entering the Russian market in areas such as 3C products, cosmetics, and new energy vehicles. However, significant untapped potential remains in other sectors like apparel and IP licensing.
At the same time, many outstanding Russian brands have shown strong internationalization ambitions and are eager to explore the Chinese market, fostering bilateral cooperation and resource complementarity between China and Russia.
As an international award hosted by SHOP! China, the SHOP! Design Awards will provide winners with more convenient and efficient opportunities to connect with global resources, supporting their overseas expansion efforts.
