supo – Lactobacillus Pickled Vegetables

• Category

  Communication Design Food Packaging

• Year

  2025

• Award

  SILVER

• Design Company

  Chengdu Easyou brand design Co., LTD

• Designer

  Liruohan / Qiuhong / Wuxiaoqing

• Manufacturer

  Li Ji Group

• Description

  1.Background & Trends: Integrates the IP trend of Su Dongpo culture, caters to consumers’ demand for "cultural + practical" packaging, and aligns with the market boom of portable snacks and healthy fermented foods. 2.Existing Pain Points: Traditional pickle packaging has single function (only for one scenario), weak cultural expression, and waste from excessive packaging. 3.Solutions: With "Su Xiaopao" IP as the core, the "one jar, two ways" design (fermented pickles inside + ready-to-eat snacks outside) balances cultural communication, scenario adaptation and sustainability.