Pure Flavor® Packaging Rebrand
Category
Food Packaging
Year
2025
Award
SILVER
Design Company
Manufacturer
Pure Flavor®
Designer
Pure Flavor®
Description
Pure Flavor® packaging rebrand transforms the produce aisle into a clear, confident shopping experience. Led by white space, anchored by charcoal, and energized by chartreuse, the system feels bright yet grounded, allowing produce, photography, and messaging to take center stage. Packaging, POS, and digital cues integrate into a flexible, scalable system that clarifies flavor, usage, and product benefits while reflecting the philosophy that Simple is Good™, providing functional clarity, transparency, and trust.
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CONTACT INFORMATION
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