Recently, Mars Wrigley was awarded the Gold Award for Digital Marketing for Good at the 2024 SHOP! This honor represents the industry's high recognition of Mars Wrigley's continuous promotion of sustainable packaging development in China.

Crowned with Glory, Won the “Retail Oscars” Gold Award

Organized by SHOP! International Retail Association, the SHOP! International Retail Marketing Advertising & Display Awards began in 1958 and has developed for more than 60 years, holding annual events in 25 countries and regions around the world. As the honorary event of the global retail marketing industry, it is known as the “Oscars of Retail”.

Mars Wrigley's “Green Gamma Community Renewal” program, with its sustainable concept, innovative cross-border cooperation model and extensive social influence, won the high recognition from the judges of this “Retail Oscar” Grand Prix, and finally stood out in the fierce competition and won the Gold Award for Digital Public Service Marketing at the 2024 SHOP! International Retail Marketing Advertising Showcase Gold Award for Digital Public Service Marketing. This award not only strengthens Mars Wrigley's confidence in its continuous efforts in the field of sustainability, but also enhances the brand's recognition and credibility in the retail industry.

Explore the sustainable “double-cycle” model with strong alliance

In response to the national call for a circular economy and green, low-carbon development, and to realize the vision of sustainable development, Mars Wrigley and CR Vanguard have launched the “Green Gamma Community New Life” program in 2024. Leveraging the strengths of both parties, with “community” and “community residents” as the core, Mars Wrigley started the packaging recycling action and green classroom in 100 stores in 10 cities across China, penetrating the concept of sustainability into the community, winning the active participation of more than 10,000 consumers and successfully reaching more than 4 million residents in the community. The program has won the active participation of more than 10,000 consumers and successfully reached out to more than 4 million community residents. With the support of community residents, the project was able to recycle discarded plastics into recreational benches and garbage cans, which were eventually installed in 13 community pocket parks in 10 cities, fulfilling the promise of helping the community regenerate.

The program is the first sustainable cross-border cooperation between Mars Wrigley and CR Vanguard, and an attempt to explore environmental and economic “sustainability” through public service marketing. Whether it is the positive response from consumers, the social influence created by mainstream media, or the high recognition from awards in the retail marketing industry, the “Green Gamma Community Renewal” program has demonstrated how to combine business goals with social responsibility, and jointly contribute to the future of the planet.

Unrelenting efforts to stay on the path to generational sustainability

Mars is committed to supporting the building of a circular economy so that packaging does not become waste that pollutes the environment. As early as 2020, Mars Wrigley, a subsidiary of Mars, started to make continuous efforts in both “packaging iteration” and “public initiative”, deeply cultivating the research and development and application of sustainable packaging, and working together with customers and different stakeholders to promote the continuous development of the circular economy in China. We are working with our customers and different stakeholders to promote the continuous development of the recycling economy in China. To date, we have made significant progress.

Looking ahead, Mars Wrigley will continue to promote sustainable development and lead the industry through sustainable packaging practices. We will actively fulfill our social responsibility and work together with all sectors of society to build a green and healthy global home and a more sustainable and better tomorrow for generations to come.

About Mars Wrigley

Mars Wrigley, a Mars Incorporated company, is a leading global manufacturer of snack foods. Headquartered in Chicago, Illinois, Mars Wrigley employs more than 34,000 associates in nearly 70 countries around the world to produce and sell chocolate, gum, mints and fruit flavored candies. With the vision of “Inspire Moments of Everyday Happiness,” Mars Wrigley is committed to creating more moments of happiness for consumers.

Mars Wrigley owns many well-known brands, including DOVE, SNICKERS, M&M'S, CRISPY, DOUBLEMINT, EXTRA, 5, TATA, PIM POM, SUGUS, SKITTLES, MALTISSA, and MALTISSA. , MALTESERS, etc.. Every day, families in more than 180 countries and regions around the world can enjoy the excitement created by its products.